The Studio.

Who is behind the studio?

Astrid Moors, the dreamer of a world where every human being has the necessary tools to live a positive, creative and meaningful life...

What is your background?

After ten years in communication, graphics and web in the music sector, I converted to textile design in 2016. I took all the textile design courses of the CMA de Paris, as well as numerous online training courses with designers from all over the world. I specialized in kids' market.

Describe your style.

My world is happy, playful and colorful, but also sensitive, narrative and sweet.

What are your main inspirations / influences ?

My sources of inspiration are nature and especially animals, travel, tales and other extraordinary stories, but also everything related to self-love, mindfulness, positivity. I love the aesthetics of the early to mid-twentieth century, and techniques like screenprinting and collage. I love Matisse, the Douanier Rousseau, Josef Frank, Mary Blair, but also Zeina Abirached and so many others!

Which place inspires you the most?

I love the infinite places that refocus, soothe and inspire me, like the ocean or the sky.

What sets off your passion for prints?

The prints completely change the way of seeing life and give it pep's, joy. Print makes people happy, and I want to make people happy!

Your first print memories.

I have a lot of print memories since I was little. I don't have a very good long term memory, and I almost remember the patterns more than the events themselves, like flashes !! But I think the very first, which is deeply rooted in me, is the memory of the wallpaper in my nursery.

Describe your creation process.

I like to work on a theme. I create a mindmap for all the tracks I have in mind, create an inspiration board, choose my color palette. I make the patterns as I go because I like being 100% in a pattern. So I draw the motifs, then usually I do the pattern on the computer with these motifs, and I move on to other motifs.But in reality I often spend a lot of time thinking about my patterns, living from the inside. When I really feel it I put myself in it and suddenly I work extremely fast. I used to feel guilty about not always drawing, but finally I realized that I need this time to mature.

What is your favorite medium to work with and why?

My iPad!!! It allows me to work much faster, and since I became a mom I am happy to be able to draw as soon as I have a minute without having my material to prepare ...

While working, what do you listen?

The music I listen to depends on my mood: classical music or jazz so as not to get distracted, or often very catchy pieces, like Two Door Cinema Club, Mexican Institute of Sound, Lizzo, Metronomy ...

What is your job's favorite part ?

I love the times when I'm in the flow. Inspired, I have no more doubts, I go for it. And this often corresponds to the more technical part of the composition of the pattern.

What type of product / sector do you mainly work for ?

Kids'market : fashion, games, stationery, creative kits, fabrics ...

On which fairs do you exhibit?

Unfortunately with the covid I have not yet been able to exhibit in physics but I have a page on the Playtime marketplace and I participate in digital PrintDays.

Your best fairs memories.

Take confidence in myself and dare to present my designs to specialists!

What do you want to accomplish in the future?

I dream of seeing our designs and illustrations on products that bring joy, creativity and connection.

The biggest challenge you had to handle as a designer?

Converting myself into surface pattern design when I come from a very distant sector, learn to master software, learn about the markets, monitor trends, train again and again, believe in myself, and finally dare and contact companies every day to present them my reasons, wait for the answers, no longer believe in me, have an answer, recruit in me: I would say that every day is a challenge!

What advice would you like to give to new designers who are just starting out?

I would tell them what I have been telling myself from the start: "Dare, everything will be fine." And also to show your work, even if you don't feel ready, dare to contact companies even with a poorly supplied portfolio, and also know how to surround yourself: delegate when possible and surround yourself with patterns designers to ask questions but also and above all to motivate.