The Studio.

Who is behind the studio?

Axelle Valentin

What is your background?
Slightly winding… After studying management, I finally went to London to be trained in design at the London College of Printing, while working part-time there.

Describe your style.

Feminine, floral & poetic.

What are your main inspirations / influences?

Mainly nature but also flea markets. I am in love with flowers... "Fleur" is my second name, funny isn't it ?

Which place inspires you the most?

London, for its cosmopolitan atmosphere, wonderful parks, museums and charity shops where I used to go a lot when I was student there!

What sets off your passion for prints?

I found some repeated patterns made when I was in kindergarten... So I don't really know, I think that has always been part of me.

Your first print memories.

My favorite book "Grain d'aile" offered by my mum when I entered first grade.
It is a magnificent tale of the poet Paul Eluard illustrated by Jacqueline Duhème, his lover.

Describe your creation process.

Usually a first idea and a colors' combo in mind, I do some researches, create a moodboard and then quickly draw or paint.

What is your favorite medium to work with and why?

Japanese markers because I like their fine and light lines. But I also really enjoy gouache to play with colors !

While working, what do you listen?

It depends on my mood, usually a catchy music to start the day with my coffee, then softer songs or even classical music.

What is your job's favorite part?

I love to see my patterns printed and then worn.

What type of product / sector do you mainly work for?

Mainly textile sector for fashion, home & diy.

On which fairs do you exhibit?

Playtime Paris & Print Days (digital & Paris trade shows).

Your best fairs memories.

A sale of 11 designs at once!

What do you want to accomplish in the future?

Learn always and again ... and why not train?

The biggest challenge you had to handle as a designer?

Create a watercolor pattern for a princess ... and that was my first watercolor print!

What advice would you like to give to new designers who are just starting out?

Start as an integrated designer and only go freelance when you gain enough experience and found your own style.

Have you seen the profession change?

We are moving more and more towards patterns with an artisanal feel.

Do you like or regret things about this change?

It's pretty positive and encourages us to try new mediums!