The Studio.

Who is behind the studio?

Chloé Lefeuvre. I work alone but exhibit during trade fairs under the name "PETITES HISTOIRES..." with laetitia Ho. Sometimes we also do together customers' appointments or the work on orders. This duo exists since 2009.

What is your background?

A BTS Textile Arts and Printing in Duperré school / Paris then a DSAA Designer, Textile Creator in Lyon. I started as a Textile Designer for a printer, then for Monoprix then for Hermès. In 2007, I started as a freelance.

Describe your style.

Sensitive, rather feminine, always luminous: color is at the center of my work.

What sets off your passion for prints?

The collaboration with printers from Lyon during my participation in a design competition "La mode s'exprime, elle s'imprime" during school. I loved following all the stages of creation: the realization of the printed fabric from my design made with paper, cutouts and paint to the garment created with by a student in stylism.

Your first print memories.

Child, "Sarah Kay" characters on my bedroom's walls ... we are in the 80's :)

Describe your creation process.

At the start, it is often the combination of two desires. From their marriage, an original motif was born which in turn will find its half and thus multiply my ideas and creations ...

What is your job's favorite part ?

Creation of course! Because there is also the commercial part, accounting ... And in the creation, what I prefer is the step of coloring the design, looking and finding the colorway that will reveal it the best.

What type of product / sector do you mainly work for ?

Mainly for clothing and underwear (Women, Children and Men) but also for furnishing and stationery.

On which fairs do you exhibit?

PREMIERE VISION - PRINTDAYS