The Studio.

Who is behind the studio?

Evéla LENORMAND

What is your background?

I first practiced graphic design for events and communication. In 1998, I made a decisive encounter in Rennes, an encounter that allowed me to develop several ready-to-wear brands and to customize textiles and accessories for individuals and professionals. During these years in Rennes, I had the chance to explore many creative worlds and to discover that ethical and responsive creation is possible. In 2018, I created my own graphic workshop. Since then, I let my imagination run free, I develop original collections centered on my values. This is my way of sharing my ideas.

Describe your style.

My style reflects the values that I carry. I am close to nature. I respect it intimately. That's why I favor softness, colors, poetry... In a word : Life !

What are your main inspirations / influences ?

Everything that gives me emotions : this incredible nature, the children's imagination, the encounters, the bursts of laughter... All these little moments of tenderness, complicity and lightness that make life so beautiful !

What sets off your passion for prints?

As always in my career, encounters... During my creative explorations, I had the chance to "meet" Indonesia, its cultural richness, its batiks, their exceptional colors... What a dream ! On the French and European fairs, I met designers who spoke to me about their work with so much delicacy and passion. Finally, my exchanges with textile printing professionals allowed me to measure the creative possibilities : printing with waterbed inks, more responsible choice of materials...

Your first print memories.

The fabrics stored in large trunks at my grandmother's house, the little delicate details, the bright colors, the pretty patterns... And everything she made with it. I thought it was magical !

Describe your creation process.

As soon as an idea crosses my mind, I create a "moodboard". Then, I draw or paint, letting my hand and my feeling express themselves. Then, I scan and rework this sketch on illustrator or Photoshop. Finally, I create the coloring, the light and the repetition.

What is your favorite medium to work with and why?

I like the fine felt very much. It is a simple and authentic base which allows to modulate the thicknesses. I also work with watercolor. It's very pleasant and the result is naturel.

While working, what do you listen?

I take advantage of the calm of my studio to make new musical encounters. I also like the silence and the shooting sound of nature.

What is your job's favorite part ?

The creation and the moment when the pattern comes to life and provides beautiful feelings.

What type of product / sector do you mainly work for ?

I have built beautiful collaborations with designers, upholsterers... I work mainly for the women's and children's world, but I don't forbid myself anything !

On which fairs do you exhibit?

I participe in the "Création & Savoir-faire" show (Paris) and am so excited to be able share my work at other trade shows !

What do you want to accomplish in the future?

To collaborate, create and continue to learn with manufacturers and brands who wish to work as humanely as possible in an eco-responsible way.

What advice would you like to give to new designers who are just starting out?

Follow their instincts, be themselves and believe !